About Me

The best creative ideas tend to create some chaos.

These ideas are never easy to present, to buy or to make - but if you are brave enough they will change your brand, your sales curve and possibly your life. A talking baby for E*TRADE, blindfolded dumpster-diving for Febreze, 1000 unique songs for names on Cokes, French's Mustard Ice Cream, Wendy as a mega-influencer and most recently Pete Davidson living smarter for Smartwater.

Not for the faint of heart.

Early in my career I co-founded two successful South African advertising agencies — Joe Public and FoxP2. Joe Public blew up the agency model completely, opening as a take-away corner store where you could order advertising off a menu – Joe is currently the #1 agency in the country based on size and awards. FoxP2 was named after ‘the creativity gene’ in humans, was housed in a lab and has been a creative force for over fifteen years. Fox sold to Dentsu in 2021.

My need to viciously attack business problems with creativity, to be hyper-collaborative and to diversify the ranks of advertising creatives through education and hiring and mentoring are what drive me.

Adweek 15 Chief Creative Officers who are
inspiring the Advertising of tomorrow

My Timeline

South Africa-USA-South Africa-USA (for keeps)

  • Founder, CCO

    Murder Hornet

    Clients: Zoom, Bumble, New York Life, TAZO Tea

  • 2023
  • Chief Creative Officer


    Clients: Wendy's, The North Face, Intel, Dick's Sporting Goods, Elanco, NAPA Auto Parts, QuckTrip etc

  • 2020
  • Chief Creative Officer

    Fitzgerald & Co

    Clients: The Coca Cola Company, SONY Mobile, Turner Broadcasting, Navy Federal Credit Union, Synovus Bank, Carrabba’s, Clio Awards.

  • 2011
  • Executive Creative Director

    Grey Group New York City

    Clients: E*TRADE, P&G, Diageo, truTV, Unigroup, Allianz

  • 2008
  • Owner/Creative Director

    FoxP2 Advertising

    Clients: Wonderbra, National Geographic Kids Magazine, Diageo, Coronation Asset Management, National Brands Beverages,

  • 2005
  • Managing Partner/Exec CD

    Kirshenbaum Bond + Partners

    Clients: Cisco Systems, Vegas.com, San Francisco Giants, Diageo, Barnes & Noble, Ubisoft, BBC America

  • 2002
  • Owner/Creative Director

    Joe Public

    Clients: SA Breweries, US Aid, Siemens, Investec

  • 1998
  • Senior Writer

    The Jupiter Drawing Room

    Experience: Red Bull Energy Drink, Syfrets Financial, The Financial Mail Newspaper, Sissy Boy Jeans Fashion, Musica Retail Music Stores

  • 1995
  • Copywriter

    Tholet Sievers & Associates

    Experience: J&B Whiskey, Smirnoff Vodka, Bertrams Brandy, Goodyear Tyres, Mobil Oil, John Deere Tractors, Old Mutual Financial

  • 1992